AI & Automation
Implements workflow automations and AI-assisted tools that reduce manual overhead and accelerate delivery. From automated reporting to AI-enhanced content workflows — keeping the team operating efficiently at scale.
Data & Analytics
Sets up and maintains full-funnel tracking — GA4, Tag Manager, CRM integrations, and custom dashboards. Ensures every team decision is backed by clean and reliable data.
SEO & Growth
Owns technical SEO, keyword strategy, link building, and long-term organic visibility. Works closely with the content and web teams to ensure every page is built to both rank and convert.
Performance & Paid Media
Runs and optimizes Google Ads, Meta Ads, and other paid channels with a focus on ROI. Manages budget allocation, audience segmentation, creative testing, and weekly performance reporting.
Content & SMM
Creates and distributes content across channels that build brand credibility and generate organic leads. Manages editorial calendars, social presence, and content aligned with SEO and funnel strategy.
Web & UX/UI
Designs and develops user experiences that guide visitors toward conversion — from the first impression to the contact form. Responsible for site speed, mobile performance, and A/B testing of landing page elements.
